Apple CEO John Ternus defended the company's AI strategy in a recent interview with Wired's Steven Levy. Ternus became CEO at the beginning of September, according to the report.
Ternus acknowledged that "everyone has an opinion" about Apple's position in AI. He said, "I really like where we're at." The report notes that Apple has often been described as behind on AI, including after it delayed a more powerful version of Siri, which launched this summer.
Ternus said Apple is "absolutely going to leverage AI" in its new products. He added, "We don't want to ship AI for AI's sake. When we're doing it right, people won't have to think about whether it was AI that made this happen or more traditional software. What matters is, did we build something that they really love?"
Asked whether AI agents could make apps unnecessary, Ternus said, "That could make life really easy, I suppose, but the creation of products is a deeply human and personal thing, something that we love to do."